Privacy Policy
Last Updated: 14th Aug 2026
Guruguru Safaris respects your privacy and is committed to protecting the personal information you provide when using our website, communicating with us, or making an inquiry or booking for our safari and travel services.
This Privacy Policy explains what information Guruguru Safaris collects, how that information is used, how it is protected, and the choices you have regarding your personal information.
By using the Guruguru Safaris website, you acknowledge that you have read and understood this Privacy Policy.
1. About Guruguru Safaris
Guruguru Safaris is a Tanzania-based safari and travel company providing safari tours, wildlife experiences, Kilimanjaro and mountain trekking services, Zanzibar holidays, cultural experiences, and related travel services.
For the purposes of this Privacy Policy, “Guruguru Safaris,” “we,” “us,” and “our” refer to Guruguru Safaris.
2. Information We Collect
We may collect personal information when you visit our website, submit an inquiry, request a quotation, make a booking, contact us, or otherwise interact with our services.
The information we may collect includes:
Contact information: Your name, email address, telephone number, country of residence, and other contact details.
Travel information: Your preferred travel dates, destinations, safari preferences, accommodation preferences, number of travelers, activities, special requests, and other information necessary to prepare your itinerary.
Booking information: Information required to process and manage your booking, including traveler names, passport or identification information where necessary, arrival and departure details, accommodation information, and other relevant travel information.
Payment information: Payment or transaction information required to process your booking. Where payments are processed through third-party payment providers, Guruguru Safaris may not directly store your complete payment card details.
Communication information: Information contained in emails, contact forms, WhatsApp conversations, telephone communications, or other correspondence with us.
Technical information: When you visit our website, certain technical information may automatically be collected, including your IP address, browser type, device type, operating system, referring website, pages visited, time spent on pages, and general website usage information.
3. How We Collect Information
We may collect information directly from you when you:
- Submit a contact or inquiry form.
- Request a safari quotation.
- Make or enquire about a booking.
- Subscribe to communications from us.
- Contact us by email, telephone, WhatsApp, or social media.
- Provide information during the planning of your trip.
- Visit or interact with our website.
Some information may also be collected automatically through cookies, analytics tools, and similar technologies.
4. How We Use Your Information
Guruguru Safaris may use your personal information to:
- Respond to inquiries and requests.
- Prepare personalized safari quotations and itineraries.
- Process and manage bookings.
- Arrange accommodation, transportation, park access, guides, activities, and other travel services.
- Communicate with you before, during, and after your trip.
- Process payments and manage financial transactions.
- Provide customer support.
- Confirm travel arrangements and provide important travel information.
- Improve our website, products, and services.
- Understand website usage and improve user experience.
- Send marketing communications where permitted and where you have provided the appropriate consent.
- Detect, prevent, and address fraud, abuse, security incidents, or other unlawful activity.
- Comply with applicable legal, regulatory, accounting, and administrative requirements.
We will not use your personal information for purposes that are incompatible with the purpose for which it was collected unless permitted or required by applicable law.
5. Sharing Your Information
Guruguru Safaris may need to share relevant personal information with trusted third parties where this is necessary to provide the services you request.
These parties may include:
- Hotels, lodges, camps, and accommodation providers.
- Airlines and transportation providers.
- National park and conservation authorities.
- Mountain trekking and activity providers.
- Local guides and safari staff.
- Payment processors and financial institutions.
- Website hosting, security, analytics, and technology providers.
- Professional advisers and service providers where necessary.
- Government authorities or law enforcement agencies where required by law.
We only seek to provide third parties with information that is reasonably necessary for the relevant service or purpose.
We do not sell your personal information to third parties.
6. International Transfers
Because safari and travel arrangements may involve international travelers and service providers located in different countries, your information may sometimes be transferred to or accessed from a country other than the country in which you reside.
Where such transfers occur, Guruguru Safaris will take reasonable steps to protect your personal information and handle it in accordance with applicable privacy and data protection requirements.
7. Payment Information
Where payment is required for our services, payments may be processed through third-party payment providers, banks, or other financial institutions.
Guruguru Safaris does not intend to store complete payment card numbers or security codes on its website unless expressly stated otherwise.
You should review the privacy policies and terms of any third-party payment provider used to process your payment.
8. Cookies and Similar Technologies
Our website may use cookies and similar technologies to improve functionality, security, performance, and user experience.
Cookies may help us:
- Remember user preferences.
- Understand how visitors use our website.
- Improve website performance.
- Measure website traffic.
- Analyze marketing and advertising performance.
- Provide relevant website functionality.
Some cookies may be provided by third-party services such as analytics, advertising, security, or social media providers.
You can control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of parts of the website.
9. Analytics and Website Performance
We may use analytics and website performance tools to understand how visitors interact with our website.
These tools may collect information such as pages visited, approximate geographic location, device information, browser information, referral sources, and interactions with the website.
This information is generally used in aggregated or statistical form to improve the website and our services.
10. Marketing Communications
If you have provided appropriate consent, Guruguru Safaris may use your contact information to send you information about safari offers, travel inspiration, new itineraries, promotions, destinations, and other relevant services.
You may unsubscribe from marketing communications at any time by following the unsubscribe instructions provided in the communication or by contacting us directly.
We will not require you to continue receiving marketing communications as a condition of using our services.
11. WhatsApp and Social Media
Guruguru Safaris may use services such as WhatsApp, Facebook, Instagram, or other communication and social media platforms to communicate with customers and promote our services.
When you communicate with us through a third-party platform, your interaction may also be subject to that platform’s own privacy policy and terms of service.
You should review the privacy practices of the relevant third-party platform.
12. Data Security
Guruguru Safaris takes reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.
However, no website, electronic communication system, or method of storing information can be guaranteed to be completely secure.
You should therefore avoid sending highly sensitive information through unsecured communication channels unless it is specifically required and an appropriate secure method has been provided.
13. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing services, maintaining business records, resolving disputes, complying with legal obligations, and enforcing agreements.
The retention period may vary depending on the type of information and the purpose for which it was collected.
When information is no longer required, we will take reasonable steps to securely delete, anonymize, or otherwise dispose of it where appropriate.
14. Your Privacy Rights
Depending on your location and applicable data protection laws, you may have certain rights concerning your personal information.
These may include the right to:
- Request access to personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of personal information where legally applicable.
- Object to certain processing activities.
- Request restriction of certain processing activities.
- Withdraw consent where processing is based on consent.
- Request information about how your personal information is used.
- Opt out of marketing communications.
Some requests may be subject to legal or contractual limitations.
To exercise an applicable privacy right, please contact us using the details provided below.
15. Children’s Privacy
Our website and services are primarily intended for travelers and customers who can legally enter into travel arrangements.
We do not knowingly collect personal information from children for independent marketing purposes.
Where information relating to a child is necessary for a family or group travel booking, such information should be provided by a parent, guardian, or other person legally authorized to provide it.
16. Third-Party Websites
Our website may contain links to third-party websites, including accommodation providers, tourism organizations, payment providers, social media platforms, travel resources, and other websites.
Guruguru Safaris is not responsible for the privacy practices, security, or content of third-party websites.
Users are encouraged to review the privacy policy of each third-party website they visit.
17. Changes to This Privacy Policy
Guruguru Safaris may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or privacy practices.
When changes are made, the updated version will be published on this page together with the revised “Last Updated” date.
We encourage visitors to review this page periodically.
18. Contact Us
If you have questions about this Privacy Policy, wish to exercise an applicable privacy right, or have concerns about how your personal information is handled, please contact Guruguru Safaris.
Guruguru Safaris
Email: info@gurugurusafaris.com
Phone / WhatsApp: +255 702 100 100
Address: Olerien PPF, House 308/8, AGM Street, Arusha, Tanzania
Website: https://gurugurusafaris.com/
We will make reasonable efforts to respond to privacy-related requests within an appropriate timeframe.
19. Consent
By using our website and voluntarily providing personal information to Guruguru Safaris, you acknowledge that your information may be collected and processed as described in this Privacy Policy, subject to applicable law.
Where applicable law requires specific consent for a particular processing activity, Guruguru Safaris will obtain that consent separately.
